Optimal Advertising Times
Combined hourly analysis across DG Lead Generation V2 and DG Lead Generation (OG)
24-Hour Performance Heatmap
Colour = Lead Volume TierLead Volume by Hour
Total leads generated per hour of day (SAST)
Cost Per Lead by Hour
Lower = more efficient (ZAR, min 1 lead)
Impressions & Spend Distribution
Budget allocation vs audience reach by hour
- Impressions
- Spend (ZAR)
Account Comparison — V2 vs OG
Lead volume per hour broken down by account
- V2 Leads
- OG Leads
Top 5 Hours by Lead Volume
Best CPL Hours (min 3 leads)
Strategic Recommendations
Leverage Dayparting
Use Meta's ad scheduling (requires lifetime budgets) to concentrate budget during 12:00–15:00 and 18:00–22:00 SAST — the proven high-efficiency windows.
Reduce Morning Exposure
Hours 06:00–10:00 consume large budget but yield leads at an average CPL above R230. Consider reducing bid caps or pausing delivery during these hours.
Capitalise on Late Night
23:00 shows an exceptionally low CPL of R83.85 with 21 leads. Ensure budget is not exhausted before this window to capture these efficient late-night conversions.
Scale V2 Strategically
The V2 account mirrors OG's temporal patterns at lower volume. As you scale V2, ensure budget pacing allows delivery during the identified afternoon and evening windows.
Note on Meta's Delivery System: While dayparting can force the system to spend during specific hours, Meta's algorithm is generally adept at finding the lowest marginal cost conversions over a 24-hour period. If you implement dayparting, monitor the overall daily CPL closely — restricting the algorithm's flexibility can sometimes inadvertently raise costs. Frame any scheduling changes as a testable hypothesis.